Engagement detail
Social App Retention Audit
A fixed-scope review of how new members enter, form connections, and return across the first fortnight of your social product.
Who this is for
Product managers, community leads, and founders of social or social-adjacent apps who already ship weekly but cannot explain the drop between first open and second meaningful visit. Typical clients have enough traffic to make cohort cuts meaningful, yet lack a shared story across product, growth, and support.
What you walk away with
A written retention brief (usually 12–18 pages) covering:
- How people complete — or abandon — onboarding and profile setup
- Whether early follows, friendships, or group joins predict return visits
- Where conversation or content posting stalls in the first fourteen days
- Three to five prioritized questions your next sprint should answer
- Explicit exclusions: we do not rewrite your roadmap or staff your community desk
You do not receive software credentials, a hosted dashboard, or ongoing tracking install. The deliverable is judgment applied to the evidence you already hold or can export.
Scope and process
- Intake (week 1) — Shared folder of anonymized cohort exports, funnel definitions, and a 90-minute briefing with your product owner.
- Reading (weeks 2–3) — We examine retention curves by acquisition path, early social action, and device class. We may request short interviews with two power users and two lapsed members if you can arrange them.
- Readout (week 3 or 4) — Live walkthrough for up to eight stakeholders, then a revision window of five business days on the written brief.
Duration and delivery
Most audits close in three to four weeks from a complete intake pack. Work is remote across Malaysia; teams in the Klang Valley may book an on-site readout at our Petaling Jaya office or yours.
Preparation we need from you
- Clear definition of “activated member” for your product
- Cohort exports for at least eight consecutive weeks
- A named owner who can answer clarifying questions within two business days
Pricing basis
Starting at MYR 12,500 for a single social product with one primary retention window (for example D7). Multi-surface products or dual markets are quoted after intake. A 40% deposit confirms the calendar slot.
Next step
Contact us with your app category, approximate monthly active people, and the retention window you care about. We reply within two business days with fit assessment and proposed dates.