How engagements run

This page explains how Content Canvaspoint structures app analytics for social app retention from first email to final brief. It is the map we follow on every Social App Retention Audit and the spine we shorten for sessions and workshops.

The four stages

1. Frame the retention question

   We refuse to begin with “improve retention” as a goal. You name a window (often D7 or D14), a population (new members, invitees, creators), and a suspicion you already hold. If the question is vague, the intake call ends with homework — not a forced start date.

2. Assemble evidence without theatre

   Exports beat screenshots. We ask for cohort tables, activation definitions, and a short list of product changes in the sample period. When data is thin, we say so early rather than decorating gaps.

3. Read for social acts, not vanity opens

   Opens and sessions matter, yet social products live or die on connection acts: follows, replies, group joins, invites accepted. Our reading privileges those signals and the moments they fail.

4. Hand back a brief a sprint can use

   The deliverable is a written narrative with prioritized questions and explicit non-goals. We walk it with your stakeholders, then leave the decisions with you.

What we will not do

• Install tracking pixels or sell a monitoring product
• Promise a retention percentage lift in the contract
• Hide weak samples behind decorative charts
• Expand scope mid-audit without a written change note

After delivery

Some teams continue alone. Others book a cohort reading when a new cut appears, or move into monthly advisory. Either path is fine; we do not treat the audit as a funnel into retainer by default.

Start here

If this method matches how your team likes to work, request an audit conversation or browse current engagements.