Field note

What to export before a retention audit

Audits stall when intake arrives as screenshots. Before you book a Social App Retention Audit, gather:

  1. Weekly cohorts for at least eight weeks, with your activation flag attached
  2. Counts of early social acts (follows, replies, group joins, invites) by day since signup
  3. A changelog of onboarding or graph features shipped in the sample window
  4. A one-paragraph definition of “activated member” signed off by product and community

Anonymise identifiers. We do not need names or message bodies for a standard audit. If legal review is required, start that clock before you request dates — deposits hold calendar space, not legal queues.